The Africa Business Day 2022 was held last week in Baden, Switzerland, under the theme ‘Next generation business in African markets.’
Lamia MERZOUKI, deputy CEO at Casablanca Finance City, took part in the City Breakout Session ‘Casablanca Calling’ organized by CCSM – Chambre de Commerce Suisse au Maroc in partnership with Casablanca Finance City, with high level attendees such as Christophe Pierre de Figueiredo, President of CCSM – Chambre de Commerce Suisse au Maroc, and Curtis V., Business Development Director at SICPA.
During her speech, Lamia highlighted the role of Casablanca as a springboard to Africa and pointed out that many Swiss companies have chosen Casablanca as a hub. Then, Curtis from SICPA, CFC member since 2014, shared an insightful testimonial about how CFC is supporting them in Africa.
