Morocco-based B2B e-commerce and fintech startup Chari has raised $1.5 million from Verof-Kepple Africa Ventures to be the third investment round this year, according to the company.
Chari has secured three fundraisings this year including a seed round from Plug and Play and US$1 million from Orange Ventures.
Chari worked on digitizing the fast-moving consumer goods (FMCG) trade as the sector has 80% informal trade shops. The Morcco-based startup is finding innovative solutions to operational inefficiencies and limited access to trade finance among retail shops.
